Our judging process allows us to evaluate each publication based on writing, communication, and design. We carefully score each element through the lenses of context, audience, and brand reflection. The final scoring matrix provides clear evidence of our assessments. This year, we assigned one full category to a single judge, ensuring that they reviewed all entries within that category. This approach promotes objectivity and offers excellent benchmarking. The final scores highlight publications that are not only outstanding but truly exceptional.

This task is certainly not easy. Close calls and near-ties are common, and we rely on our judges’ extensive experience in the industry. It is a profound privilege to participate in this annual process and to witness the exceptional quality of the submissions. The SAPF recognizes the courage it takes to subject your work to scrutiny, and we extend our gratitude to every entrant for their submission, which marks the beginning of industry benchmarking.

This year’s publications serve as a testament to narrative excellence, design ingenuity, and writing proficiency.