In today’s world, people see many images every day. Because of this, design and photography are important tools for telling a brand’s story and setting the right context for written content. It is okay to use stock photos, as long as they are chosen carefully to fit the audience perfectly. A trained designer can easily spot when the design isn’t quite right. Today, many people can create designs using readily available templates, but true mastery comes from understanding how to balance design principles with words, images, and space effectively. We should appreciate the artists whose work has the power to change minds in various ways.