CITY VIEWS is an excellent example of how a newsletter can become an absolutely positive extension of an organization’s brand narrative. Like Cape Town’s CBD district, City Views is hip, modern, and vibrant and serves a grand mix of diverse city dwellers. Even its layout is representative of the magazine’s purpose to promote the district in a positive way. From the beautiful original photograph on the cover to the last page promoting events in the City, the publication supports the CCID’s efforts to maintain a safe, clean, and welcoming Cape Town CBD.