We live in an age of exponential innovation. While it offers fantastic tools to reach audiences, engage readers, and convey messages, it also adds to the noise and vies for the attention of readers. It takes a team that understands not only their content but also the preferences and needs of their audience to employ just the right amount of digital bells and whistles to make a publication interactive and not over-active. Since the Covid pandemic we have seen a staggering command of innovation and with AI forever here to stay, we need to understand how to employ these new tools of the trade. A well-deserved “HURRAH!” to the editors and teams who embrace technology and augment their work with the tools at hand.